Vision, culture and values


‘To create a better everyday life for the many people’, this is the IKEA vision. Our mission as a business is ‘to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them’. Our vision also goes beyond home furnishing. We want to create a better everyday for all people impacted by our business.

IKEA key values

We believe that every individual has something valuable to offer and we strive to have the same values in the way we work.

Lead by example

We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.

Togetherness

Togetherness is at the heart of the IKEA culture. We are strong when we trust each other, pull in the same direction and have fun together.

Caring for people and planet

We want to be a force for positive change. We have the possibility to make a significant and lasting impact - today and for the generations to come.

Cost-consciousness

As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.

Simplicity

A simple, straightforward and down-to-earth way of being is part of our Småland heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.

Renew and improve

We are constantly looking for new and better ways forward. Whatever we are doing today, we can do better tomorrow. Finding solutions to almost impossible challenges is part of our success and a source of inspiration to move on to the next challenge.

Different with a meaning

IKEA is not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason.

Give and take responsibility

We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspires everyone to contribute to development.

People and Planet Positive

For many years we’ve focused on economising with resources. We have been making more from less, turning waste into resources, sourcing energy and materials in a responsible way and protecting natural resources. We want to play our part in creating a better life for the people and communities touched by our business. We support education of children, help refugees and participate in different supporting programs via IKEA Foundation and in cooperation with UNICEF.

You’ll find loads of money-saving products and solutions in the IKEA range to help you save energy and water, and reduce waste.

These are only the first steps towards fulfilling of People and Planet Positive Strategy.

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