IKEA Integrated Media Leader
At the heart of our business are people. We create a better everyday life for the many by living our shared values and safeguarding our unique culture together.
WHO YOU ARE
• You have about 3-5+ years of experience with focus on paid and owned media channels covering performance marketing & brand building campaigns.
• Experience with campaign leadership & implementation with focus on digital channels
• Being business-minded, connect impact of media with consumer thinking, behaviour & sales results.
• Innovational mindset with ability to implement new strategies and develop own initiatives to set new ways of working & processes in IKEA or with close cooperation with media agency.
• Data enthusiasts with practical knowledge from various media and analytical platforms (Google analytics, DSP, DMP,…).
• English language (you will use it daily) and one of local languages (Czech, Slovak, Hungarian) needed
• Asking regularly WHY we do it and WHERE to find the customers. Initiating new DATA-DRIVEN and DYNAMIC CREATIVE approach.
• Working in integrated media team of four coworkers which is covering all media in CZHUSK countries.
• Finding new processes and best practices as we are now on the journey through digital transformation.
• Identifying and strengthening what works and terminating bad cases. Test and learning in the process.
• Combining data (with strong focus on CRM) and resources to the biggest impact. Optimization cycle.
• Setting principles of agile cooperation.
• Cross-functional cooperation with sales team or with PR team.
WHAT WE OFFER
• Fair, open and idea-driven colleagues. Very friendly environment.
• Open environment for learning and personal development. Strong global connection.
• Being part of marketing management team of marketing enthusiasts.
• Making impact.
• Daily work within international team (3 countries) and possibility to work for more markets.
• Permanent job contract
• Flexible working hours, possibility of home offices, vacation 25 days
OUR TEAM WITHIN IKEA
Do you have good overview about consumer trends? Do you understand how consumers change their behavior and how they consumer media? Can you combine to the best impact Owned, Paid and Earned media? Can you work with data-driven marketing and with business perspective? Can you fully utilize cross-media consumption? Can you fully unlock potential of digital channels for IKEA?
Information about the vacancy
Praha-Třebonice, Hlavní město Praha region
Type of employment
Duration of employment
Education is not important
English (advanced), Czech (proficient)
IKEA Česká republika